Sunday, January 27, 2008

One Click At A Time

Shortly after I posted about Free Rice and how social media has helped social activism, I received an interesting invite from Facebook to join the group, "Feed A Child With Just One Click."

A variety of websites like The Hunger Site, Hungry Children, Ripple and Poverty Fighters have set up a method where users simply have to click on a link set up on each site to help fight hunger.

For example, on Ripple's website sponsors pay a small amount to have their advertisement shown on the site. When "ripplers" click on a cause, they will see the sponsor's advertisement and Ripple then donates all proceeds from the advertisement to the charities that fight poverty.

It's a bit of a win-win situation for both advertisers and social activists and an innovative, easy way to involve everyone.

In addition, I forgot to mention YouTube's effort to help nonprofits through its Broadcast Your Cause program in my earlier post. It provides nonprofit organizations with their own channel to spread their message, increased uploading capabilities and the option to drive fundraising. It's yet another way that social media is being used to spread social change.

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